Float provides website development and marketing services for mission-driven clients including nonprofits, foundations, small businesses, entrepreneurs, and artists.
Does your website tell your story in an engaging way? Does it let your audience know who you are, and what you can do for them? Does it inspire them to support you?
We work with clients to answer these questions. And we help identify and implement solutions that are both effective and manageable.
What We Do
Your website may be the core of your online presence, but we know that digital communications often need more than just a homepage. That’s why we also work with clients on related aspects of their marketing and communications, including branding and marketing, email campaigns and promotions, and content creation.
You need a website – but the whole process seems overwhelming…
You have to promote your programs & events – but you don’t even have a logo yet…
You want to reach your audience online – but jargon like “external-facing media” makes your head spin…
No problem, we get it. We’ll help you identify the most effective tools to deliver your message, and work with you to prioritize which ones to tackle first. Do you want to add “website project manager” to your job description? Didn’t think so. We’ll handle all the details and logistics from start to finish, so you can stay focused on doing what you do.
Past Projects + Clients
We work with diverse clients including entrepreneurs, artists, nonprofits, and small businesses.
Here are just a few examples of projects we’ve worked on:
Mosholu Preservation Corporation
JGH Business Improvement District
Comprehensive Development, Inc.
Northwest Merchants Association
The Foundation for Delaware County
Frequently Asked Questions
Whatever type of work you do, a website is a fundamental way to communicate with your audience. Having a web presence isn’t an “optional extra” anymore.
A polished, professional website adds legitimacy in the eyes of your audience, and it’s one of the most effective ways to convey key information. Think of it as a brochure, business card, product sample, and networking tool all in one tidy package.
There are two big reasons to have your own unique site instead of a “cookie-cutter” design.
First, a site designed specifically for you will do the best job of conveying your mission and brand. You’d take the time to dress appropriately for a job interview, right? Likewise, your website should present the unique, professional image you want to convey.
Second, your time is valuable. We’ll deliver a professional, finished site with no hassles, no fuss, and no time-consuming trial and error.
We can create a straightforward, professional web page that requires zero maintenance on your part. Or we can set up interactive blogs, photo galleries, and forums that you can continuously update as needed. Depending on your unique needs and capabilities, we’ll help you decide on the right setup.
After the initial launch of your website, you will have complete control over it. For many of our clients, we’ve handled the initial design and setup of the site and then trained them on the basic techniques for updating and maintaining it.
We are always happy to arrange ongoing support if needed. But we realize that for many clients, such as those with limited budgets or constantly changing content, it may not be practical to rely on outside assistance.
CMS stands for Content Management System, or in other words, the platform that a website uses to organize and display all the text, images and other media that are featured.
WordPress is a CMS that has grown from a simple blogging platform into a powerful tool for creating dynamic, feature-rich websites. Wix and Squarespace are newer platfoms that also offer user-friendly systems for users to create and maintain websites.
A key feature of these platforms is that they all use an online interface, without the need for any specialized software on your own computer. This makes them great options for clients interested in handling their own website maintenance.
We have experience working with all these platforms, so we can help you decide which one is the best fit for your needs. And we can provide training on the basic techniques of updating and maintaining your website.
Definitely. Sometimes information needs to be updated, or maybe you want to improve your site’s layout or performance. We can work with your existing content as needed.
Overall project costs vary, since all of our work is customized to a client’s needs. We can provide a set rate for projects with concrete deliverables, or we can arrange an hourly rate for ongoing projects like social media campaigns.
The bottom line: we pride ourselves on delivering maximum “bang for your buck.” We’ll work with you to identify your biggest priorities, and focus on the most effective ways to communicate your message. And it’s important to remember that a solid communications strategy pays for itself by increasing an organization’s impact.
Search engine optimization (SEO) refers to building a high-visibility website that users can easily find with search engines like Google. Optimizing a website’s visibility includes behind-the-scenes coding techniques, as well as the structure and layout of the site.
We incorporate SEO features into all the websites we build. We can also help improve the “searchability” of existing sites to increase traffic, and to help you reach a broader audience.
Social media is like a race car: powerful, but you better know how to use it before you get behind the wheel. And you don’t need to jump on the bandwagon simply because “everyone else is doing it.”
We believe in quality over quantity. If you decide social media is an effective tool to deliver your message, there’s no need to spend endless hours updating posts on every platform in the world. And other options such as email campaigns can be powerful additions to your marketing efforts.
The bottom line? We’ll help you find practical, efficient ways to deliver your message.
Absolutely. Simply put, your “brand” is your identity through the eyes of the outside world, and it doesn’t matter whether you’re an individual or a huge organization.
Maybe you want to let the public know about the services you offer. Perhaps you want to showcase your success stories to recruit volunteers or help attract funding. Or maybe you just need to display your contact information. Any way you slice it, good communication is key.
We can’t – that’s why we take the time to learn, and distill that information into clear language. We’ll ensure you’re providing all the essential information to your audience by helping you hear the message from their perspective, and clarifying the key points you need to get across.
“Information Architecture” is a crucial element of great websites. We can help you determine what information is most important to provide, and we’ll help you organize the content so visitors can easily find the information they’re looking for.
Who We Are
As the importance of online communications grew in recent years, so did the sheer number of tools, platforms, and options. More and more, we heard organizations struggle with the questions, “What do we really need? How do we do it? Where should we even begin?” So, after seeing firsthand just how overwhelming the process could be, Float Communications was launched in 2008 as a resource for mission-driven organizations and small businesses.
Founder & Creative Director Ben Roman partners with a network of design, branding, and marketing specialists to offer customized, practical, and manageable solutions for each client’s unique challenges. Get in touch to learn more and find out how we can work together.
Questions? Ideas? Get in touch!
(917) 531 4963